Yvonne Tait, owner of Muscle Fuse, was seeking to launch her product: a high-end, all-natural protein supplemented marketed primarily to women but not exclusive to male consumers. The logo was designed with close attention to the product and target audience in mind, embodying an organic, energetic feel. The labels for her supplement containers were designed in tandem with the logo, carrying the same aesthetic and highlighting the wholesome ingredients of her product.